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FGCU Webinar Replay: Tami Patzer talks about building Infrastructure of Social Media

Posted by on Jan 2, 2014 in Author, Authority, Blog, Social Media, Video, Webinar | 0 comments

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Tech Soup: Tami Patzer interviewed on WENG Radio about Social Media

Posted by on Jan 2, 2014 in Author, Authority, Blog, News Media, Social Media | 0 comments

Tamara “Ask Tami” Patzer is interviewed on WENG Radio “Tech Soup” about why local businesses need to under social media marketing. Call Tami at 941-421-6563 Email:...

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Social Media Certification in Fort Myers and Online Starting January 15, 2014

Posted by on Jan 2, 2014 in Press Release, Social Media | 0 comments

Fort Myers Social Media Marketing Certification Program Social Media has arrived, but do you know how to use it effectively? In Harvard Business Review studies, 88% of business users reported they’re not yet using or are using social media ineffectively to benefit from its use. http://www.fgcu.edu/CEd/fort_myers_social_media_certification_course.html To help business people gain the advantage of using social media for marketing effective branding, FGCU has teamed with Tamara Patzer, social media and internet marketing expert, to present foundation classes in social media. The program is designed for the business owners, employees and entrepreneurs. This is a 7-week, 20-hour Social Media Marketing course designed for busy professionals. The course includes one live introduction workshop of 1.5 hours, 17 hours of online instruction, and live 1.5 hour wrap-up workshop. Access to a portal website will be granted to paid participants where they will...

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Ask Tami: 2014 is Year of Author Publisher – Instant Author Academy Launched

Posted by on Jan 1, 2014 in Blog, Social Media, Video | 0 comments

Business Growth Strategist and best selling author Tamara “Ask Tami” Patzer has created Instant Author Academy to help professionals and business people create a  authority platform as author publishers. Prior to opening the academy, Patzer is looking forward to 2014 and calls it the ‘Year of the Author Publisher.’ “2014 is a big year for the entrepreneur, and creating authority platform is hot on any bucket list starting January 1,” says Patzer, who offers six big whys to write a book in 2014. Authority “A hot buzz word in 2014 is authority,” she says. “It is the number one reason business people and professionals should consider writing a book. A book can improve the bottomline of a business: period. The very word ‘author’ implies expertise,” Patzer explains. “For thousands of years, books have been the coveted source of knowledge and...

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6 Things to Think about Related to the Future of Social Media

Posted by on Jan 1, 2014 in Slider, Social Media | 0 comments

Cliches aside. One thing is certain about social media. Guess what that is? Yes, it’s change. I have witnessed changes being tested on Facebook and on Google search engines as they occurred right before my eyes. One thing is certain. The social media best practices of today may be obsolete tomorrow, so learn something every single day. Take time for education. When your teachers tell you to become a lifelong learner, I don’t think they thought it meant you HAVE to be a lifelong learner or get left behind. But, that is what it means. If you don’t learn how to use social media today, you won’t have a job or be in business in the next five years. It’s sad to think that many people think social media, which includes Facebook, Twitter and LinkedIn and hundreds of other...

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Five Mistakes People Make on Facebook and How to Fix Them

Posted by on Jan 1, 2014 in Slider, Social Media | 0 comments

Mistake No. 1: Creating profiles for businesses or nonprofit organizations. Why? Profiles are meant to be used for human beings only, not for groups, organizations or businesses. Read the Facebook rules and regulations. A profile is meant to be for a person and should not be used to promote a business. Fix: If you accidentally made a personal profile for your nonprofit organization or business, create a PAGE and tell your friends to “like” it. Keep reminding them to move and discontinue posting to the personal page. Facebook has a wizard to help make the transition. Mistake No. 2: Creating a page and not posting regularly. Why? Facebook is a social media platform. People EXPECT interaction with the REAL people who created the page. Fix: Monitor the page and interact with anyone who comments, likes or posts information. Post regularly....

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