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Tamara “Ask Tami” Patzer – YouTube Video Marketing for Local Business

Tamara “Ask Tami” Patzer – YouTube Video Marketing for Local Business

Introduction To Video Marketing

There is no better way to penetrate your market and get people excited

about your offer than with video marketing campaigns. Not only can you

exploit the power of video marketing to propel your viewers into taking

action, but you can quickly establish a defined brand of your own.

Videos add life to our marketing campaigns. They transform static,

traditional campaigns into action‐driven presentations that unleash our

message in a powerful, dramatic way.

Videos also give you the unique opportunity to communicate with your

target audience in a way that puts you in touch with what is truly important

to them, what motivates them, and what will leave an everlasting

impression.

 

But videos are even more valuable than just providing you with an

interactive vehicle for your marketing message.

 

Videos also help to increase the value of your products, and even your

brand. If you are involved in information marketing, you can instantly ramp

up the perceived value of your products by adding in video based

components.

People often learn better when they are given a visual as to

their tasks and the end result, and creating dynamic video lessons or

tutorials will instantly increase conversion rates, and skyrocket your

income.

So now that you understand just how important high quality video

presentations are to your marketing message, let’s take a closer look at

how you can develop laser targeted video campaigns that speak your

customer’s language.

After all, not all videos are created equally.

Creating High Quality Videos

Imagine if you were able to personally welcome people to your website, to

guide them through your information and direct them to your order

button. Imagine what that would do for your conversion rates.

Well, with videos that’s exactly what you can do.

You can use videos a number of different ways, including in sales pitches, in

tutorials, within your launch sequence to warm up customers and to simply

develop brand awareness. The more often people see you or hear you, the

faster they’ll recognize your brand on the spot.

 

The trouble is, many new entrepreneurs struggle with the technical aspects

of creating high quality videos. They aren’t sure what programs to use, how

to edit videos, how to enhance the quality, or even how to create scripts or

motions that guide viewers from one frame to another, retaining their

attention every step of the way.

 

The great news is that even if you have absolutely no experience creating

videos, there are tools and resources you can use to develop high quality,

interactive videos in a matter of a few short hours.

 

For starters, the majority of new computers come bundled with video

production software already, but if you really want to ramp up the quality

of your videos however, you’ll want to consider purchasing an industry

grade program, such as Camtasia or CamStudio.

 

These programs will help to add functionality to your videos, while making

it easy for you to integrate sound (audio narratives, music, etc), as well as

highlight important notes, and of course, they provide you with added

flexibility with editing video content.

 

Resources:

http://www.Camtasia.com

http://www.fraps.com

http://www.Camstudio.org

 

If you’re a Mac user, check out any of the following video creation tools:

http://www.shinywhitebox.com

http://www.telestream.com

http://www.ambrosiasw.com

Now, here’s what I’m going to show you how to not only simplify the

process of creating videos but how to AUTOMATE distribution!

 

There’s a secret weapon online that will give you the opportunity to

develop dozens of high quality videos in a matter of seconds, and best of

all, you can use this video production suite to repurpose content, so that

your videos are created from existing articles you’ve already written!

 

The resource is found at http://wwwArticleVideoRobot.com and with this

powerful software, you can take existing content and create live, talking

videos that interact with your audience unlike anything else!

 

This software makes it not only easier to get MORE videos out there, but it

requires absolutely no training or experience, instantly eliminating the

learning curve.

 

I’ve used this resource for over a year now and have been able to generate

unlimited traffic just by letting the program create interactive videos and

best of all, they’ll distribute your videos all over the Internet for you!

 

Keep in mind that your videos don’t have to be lengthy productions.

 

Even 3 minute videos can do wonders at generating fresh interest and

exposure for your product, so start off by developing simple video

presentations and as you become more familiar with how your viewers

respond to your videos, you can begin to tailor them towards better

communicating with your target audience.

 

Article Video Robot will help you get started, and then you can spend time

learning how to create powerful video presentations yourself, as you can

continue to grow your business.

 

If you simply aren’t ready to develop your own videos, consider outsourcing

the project to a qualified video developer.

 

There are plenty of places to seek out some help, just Ask Tami.

 

Distributing Your Videos

Once you have a series of hot videos in your arsenal, it’s time to distribute

them to the world! Once you unleash your videos, you’ll begin to see traffic

coming in very quickly, as these video community sites and media hot spots

are filled with new visitors every single day.

The leader in video marketplaces is www.YouTube.com so it’s important

that you include it in all of your video marketing campaigns, however there

are many other places where you should focus on getting your video

circulated, including:

http://video.search.yahoo.com/

http://video.google.com/

http://www.Break.com

http://www.Revver.com

http://www.DailyMotion.com

http://www.MetaCafe.com

http://www.Veoh.com

 

Distributing is very easy, but you’ll need to create an account with each

video site before you can upload your video.

Also keep in mind that many of these video networks will manually review

and approve your video before it’s published, so it might take a few hours

before all of your videos are online.

 

Enhancing Your Video Response Rate

 

Videos are used to propel viewers into taking action. You want to invoke a

positive response from your viewers, but you also want them to take action

immediately after watching your broadcast.

 

One way of doing this is by including a direct link to your website or

squeeze page at the end of the video, highlighting the benefits of visiting

your website. Keep in mind that you still need to use a direct call to action,

even in videos, so don’t forget to spend time crafting the most action driven

call to action possible.

 

If you want your video to go viral, make sure that you add a “Tell a Friend”

link to the video, and that you work in ‘entertainment value’. Your video

needs to really stand out in the video community and motivate viewers to

send it to their friends, and share it with everyone they know.

 

You can do this easily by creating a video that adds comic influence,

entertains the viewer, shocks the viewer or offers a unique perspective that

differs from the majority of other videos in the same market.

 

Controversy is one of the easiest ways to drive eyeballs to your videos, but

make sure that your video works directly towards building a positive brand

stature. You don’t want to create videos that leave viewers entertained but

finding it difficult to trust you.

 

Professional but Entertaining ‐ that’s what it’s all about.

 

Before you distribute your videos, you want to make sure that the quality

and size is optimized and that is viewable on all operating systems.

 

You also want to optimize the actual video features, including keywords

and tags so that when your video is distributed, it’s able to grab ranking in

the search engines based on your primary phrases and keywords.

 

Keywords also help viewers find your video, both through on‐site searches

and directly through the search engines, so conduct quick keyword

research to determine what the most important keywords for your niche

are, and include them in the tags associated with your video.

 

For example, when uploading a video to YouTube.com, you are able to

assign different keywords to your video, which highlight what your video is

about, and help YouTube to properly organize your video in their database.

 

You can take this a step further by optimizing your video’s title tags, to also

include relevant keywords, while varying the keywords you use for each

video.

 

It’s important that you are able to rank for multiple keyword phrases, so

never assign the exact same keywords to all of your videos, but instead,

vary it up!

 

You can often enhance your videos search engine optimization by using

anchor text when linking to your video page, as well as within the

description.

 

Again, anchor text should include relevant keywords that vary from the

keywords used in the actual title or tags.

 

I hope you can see you don’t have to be a tech wiz to incorporate video marketing into your marketing strategy. However, you may not have the time to do so but you may also see the power in it. If that’s the case… we can help. 

Contact Tami Patzer, 941-421-6563

Email: TamaraPatzer@gmail.com

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